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Materials handling company uses Solid Edge to define a new class of product and develop a worldwide market

Formed in 1997, the company set out to provide a retail industry solution for moving multiple cages around supermarkets. It developed a unit that removed the effort and danger associated with moving wheeled loads by using a leveraged weight transfer system and a powerful electric motor. This unit could be adapted to any customer’s needs, and MasterMover soon found that it was responding to demand from many industries.


Since then, it has grown a completely new market with an extensive range of adaptable designs. These are all created using Solid Edge software from product lifecycle management (PLM) specialist Siemens PLM Software. The 3D design solution enables the company to re-use design data, streamline communication within the company and support sales and customer service. “By underpinning our sales process and reducing development time, Solid Edge is intrinsic to the company’s success,” says Andy Owen, managing director at MasterMover.

Virtual assembly feeds sales

MasterMover uses engineering design to drive sales. “If a customer comes to us with a request we look at standard parts first, then we may move on to conceptual ideas and create a new design,” Dance explains. “With the visualization capabilities of Solid Edge we can clearly show detailing without the need to prototype.” Owen adds: “Solid Edge has helped sales and development because customers understand the direction we are going in. It brings about quality and efficiency of working. I can’t see how we could work without it.”

Technical Authoring with QuadriSpace

In conjunction with Solid Edge, the design team has recently begun using a technical authoring application from QuadriSpace, which enables 3D models to be embedded directly within a document. This solution was supplied by Prion Cutting Edge, a Siemens PLM Software channel sales partner. Prion Cutting Edge outlined how the software could be integrated into MasterMover’s long-term planning and assisted with implementation and training. “Our use of Quadrispace solutions to create an interactive parts catalog will dramatically improve the way in which we support our customers and the servicing department,” says Dance. “It will also make a huge difference to our efficiency in updating product information. At the moment, it could take days to revise all the technical documentation relating to a single bolt, especially if it sits on several different machines. In the future it will take just 15 minutes to do a comprehensive update.”

Solid Edge drives business growth

Between 2007 and 2015, MasterMover experienced tremendous expansion. Company turnover tripled over eight years, rising from below £2 million to more than £6 million. Exports, which accounted for less than five percent of turnover before 2007 increased by a multiple of nine and now represent more than 45 percent of turnover.


“Our business develops hand in hand with Solid Edge because there are such good connections between the design team and the sales team,” Owen says. “Design helps sales to bridge understanding with customers, which means that we have significantly reduced development time. This contributes to our growth.”

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MasterMover uses the following Siemens PLM products

Our Clients

The tailored update training we attended was very informative and was delivered by a competent and knowledgeable adviser. The instructor was very happy to go off topic during the training to help with any other questions that we had with Solid Edge.

FSM Manufacturing Ltd

NX is an industry-standard product and we are a startup company, but we now know that we could not have managed without it. We knew that NX is robust and utterly predictable, and with our ambitious timescales that is exactly what we needed.


A boat is a very, very complicated product, but we can find no limitation with NX and Teamcenter. There is nothing that we cannot do using NX and It is extremely easy to locate parts with Teamcenter for re-use or resizing.

Sunseeker International Ltd

Teamcenter gave us the greatest possibilities for a product lifecycle system - the ability to track samples, costing, bills of materials for the factory and much more. It is one of the things that will allow us to stay relevant and comptetitive, improving our speed to market.

Dr. Martens